TCL is one of the world’s leading consumer electronics manufacturers with a presence in over 160 countries around the world and has now grown to be one of the most successful television brands in Australia.

Background

TCL aimed to showcase its latest technology lineup, featuring advancements across TVs, soundbars, mobiles, and refrigeration. The objective was to highlight the unique features of each TV model, ensuring customers understood exactly what each model offered. Expanding beyond TVs, the campaign was designed to enhance brand awareness, establishing TCL as a comprehensive technology provider across multiple categories.

Creative Direction

Clutch Digital collaborated closely with TCL’s marketing team to develop ‘Key Visuals,’ creative concepts, and layout designs. TCL was thrilled with the outcome—a high-end, polished brochure and eye-catching in-store displays that captured customer attention and conveyed TCL’s brand identity, seamlessly introducing their expanded product range.

Website Development

Clutch Digital managed the full design, development, and maintenance of TCL’s Australian website. With each new product launch, we would refresh the product pages to reflect the brand’s evolving look and feel. We’re continuously refining the site’s functionality, enhancing loading speed, and ensuring mobile responsiveness to elevate the user experience.

Video Production Campaigns

Clutch Digital also collaborated with TCL’s major sponsor, the Melbourne Victory Football Club, producing a video for the Kick for Cash campaign. Featuring star player Marco Rojas and shot just outside Melbourne Victory’s home stadium, AAMI Park, the video supported the competition and was promoted across social media channels, driving fan engagement and boosting brand visibility.

Outcome

We continue to deliver a professional, engaging, and dynamic website that has significantly contributed to TCL’s TV sales. Through regular analytics reports, we stay focused on tracking KPIs to maintain and enhance results. TCL also entrusted us with a comprehensive digital media strategy to strengthen their online presence and brand recognition, resulting in TCL leading its competition across numerous online activities.

View Website

Website

153%

increase in website users

131%

increase in website sessions

Facebook

271%

increase in clicks

440%

increase in post engagement

301%

increase in post comments

Instagram

329%

increase in impressions

208%

increase in followers

Google Ads

109%

increase in conversions

50%

increase in clicks

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